Notebook Notebooks is a range of notebooks cleverly designed to look like actual school publications. This project actually involved the creation of the Notbooks brand, as well as a second brand - Frause University Press - which is the fake institution from where the "books" are from.
It was vital to include a whimsical impression in the logo to reflect the humor behind the notebook covers, most of which actually use fake words and fake subjects as part of the text.
They are essentially fake books. Not books, but notebooks.